Case overview
Sean Ardoin is a five-time Grammy-nominated Zydeco artist, cultural ambassador, and dynamic force in Louisiana’s music scene. As his influence expands across performance, media, and cultural leadership, his website needed more than a refresh—it needed a full redesign to match the caliber and complexity of his brand.
We partnered with Jackson Squared Media to lead a complete overhaul of Sean’s digital presence—from navigation and structure to design, content layout, and e-commerce. The result is a bold, professional, and easy-to-navigate platform that finally does justice to his career and story.
Involvement
- Full Website Redesign
- UX Strategy & Content Architecture
- E-commerce Integration
- Navigation & Visual Layout Overhaul
The Brief
Sean’s previous site held valuable content—music, press, events, booking—but lacked organization, consistency, and strategic flow. Key information was hard to find, and the visual design no longer reflected the energy or polish of his brand.
We were brought in alongside Jackson Squared Media to reimagine the entire experience. This wasn’t just about fixing a few pages—it was about restructuring the site from the ground up to support a professional artist and public figure.
- Redesign the entire site for clarity, performance, and polish
- Streamline user journeys across music, press, and booking
- Organize and restructure site content for easier discovery
- Integrate a seamless e-commerce system for merchandise and music
- Deliver a mobile-friendly, responsive design built for fans and professionals alike
Our Approach
We began with structure—conducting a content audit and mapping a completely new site architecture. From there, we redesigned the layout to highlight Sean’s music, media appearances, and booking opportunities with purpose and clarity.
The new design uses clean visuals, strong hierarchy, and bold accents to reflect Sean’s vibrant personality and cultural roots. We also integrated a user-friendly e-commerce experience so fans can easily shop for merch and music.
Every page was optimized for mobile, accessibility, and ease of use, ensuring a seamless experience across all devices.
The Results
The transformation was immediate. What was once a scattered, outdated site is now a fully aligned digital home that reflects Sean’s professional reputation and multifaceted brand.
The new site supports both artistic discovery and business engagement—allowing fans to stream music, read press, and shop with ease, while also giving media and event organizers access to everything they need in just a few clicks.
Highlights
Major overhaul of site structure and user flow
Centralized content across music, press, booking, and merchandise
Fully responsive design optimized for mobile and tablet
Integrated e-commerce experience for direct fan engagement
Crescent Code Lab is more than a digital marketing agency, they’re my secret weapon! We’ve worked together on client projects of all sizes from small businesses and government contracts to entertainment and online retail. Crescent Code Lab has been instrumental to the success and growth of my business over the last two decades. Jackie B. is my preferred partner for website design and development services and e-commerce solutions in New Orleans and beyond.
