You’ve got a website—but is it working for you?

If it’s not converting visitors into leads, chances are it’s missing one (or more) of these key elements.

1. Clear Purpose

Each page must have one job. Make that goal obvious.

2. Easy Navigation

Use simple menus. Visitors should find what they need in 3 clicks or less.

3. Strong Call-to-Action (CTA)

Tell users exactly what to do—“Book Now,” “Get a Free Quote,” “Download the Guide.”

4. Mobile Optimization

If your site doesn’t work on phones, you’re losing leads.

5. Fast Load Speed

Slow sites kill conversions. Compress images. Clean up code. Choose quality hosting.

6. Trust Builders

Show testimonials, client logos, or certifications. Let people know you’re the real deal.

7. Contact Info

Don’t hide it. Keep your phone, email, and contact form easy to find.

Final Word:

Use this list to audit your site—and fix what’s missing before it costs you more leads.