Case overview
Little BE-lievers is an animated brand created to help children explore important virtues like bravery, kindness, and self-love through fun, engaging storytelling. Our goal was to craft a digital presence that felt magical, uplifting, and accessible to parents, educators, and kids alike—while building a platform to grow the brand’s reach across YouTube, e-commerce, and future app development.
This was a multi-layered project that involved bringing playful characters to life online, shaping a cohesive brand identity, and building a web experience that could evolve with the brand’s future goals.
The Brief
The Little BE-lievers brand already had a strong foundation: memorable characters, a heartfelt mission, and a growing presence on YouTube. What it needed was a website that reflected that same energy—a place where parents could learn about the characters, shop for merch, and engage with meaningful content.
We were tasked with translating the spirit of the series into a digital experience that was fun, functional, and built to grow. From designing a character-focused layout to ensuring the site was mobile-friendly and ready for future updates (like interactive downloads and app features), every piece was thoughtfully planned and intentionally executed.
- Created original characters and story to teach kids meaningful life lessons
- Led creative direction from concept through to animation production
- Partnered with animators to visually bring the brand to life
- Built a digital platform designed to grow with the brand
Our Approach
We started by getting to the heart of the brand: the characters and the message. Each design choice—from the soft colors to the animated accents—was built to capture a sense of joy and imagination.
We used WordPress to create a custom, flexible website that could support video embeds, blog-style content, and an expanding product catalog. Every section was built with ease of use in mind, empowering the client to make updates without needing technical help.
With the goal of creating a child-friendly but parent-approved space, we kept the site simple, safe, and easy to navigate—while keeping long-term goals like e-learning and mobile app integration in mind.
The Results
Since launch, Little BE-lievers has seen steady growth across both its website and YouTube channel. The new site created a polished, central hub for the brand—making it easier for parents, educators, and supporters to connect with the mission, explore the characters, and engage with new content.
On YouTube, the series gained traction quickly, with strong engagement from families and young viewers. The brand’s messaging and creative direction resonated with its target audience, laying the groundwork for future expansion into merchandise, mobile apps, and workshops.
Impact Highlights
126+ YouTube subscribers and growing organically
3.7K+ video views with strong retention on character shorts
Improved site performance with faster load times and a cleaner, mobile-friendly design
More time on site, with parents exploring multiple character pages and resources
This site captures everything I dreamed of for Little BE-lievers. It’s colorful, professional, and perfectly reflects the heart of the brand.
