Case overview
Paths to Becoming is an initiative aimed at supporting personal and professional transformation. Developed in partnership with Goodman Paige, the website needed to reflect the heart of the project—inviting users into a thoughtful, uplifting journey while keeping the content organized, easy to navigate, and visually cohesive.
We took the provided concept and copy and brought it to life through intentional design, crafting a digital space that feels calm, engaging, and purposeful.
The Brief
The Goodman Paige team provided a clear concept and fully developed copy for the Paths to Becoming project. Our role was to interpret that vision and translate it into a clean, intuitive design that could support the content while evoking a sense of growth, clarity, and possibility.
The site needed to feel modern yet grounded, with gentle visuals that enhanced the message rather than overpowering it. We focused on layout structure, flow, and visual hierarchy to ensure users could easily absorb and interact with the content.
Our Approach
We began with the core message and worked outward—using white space, soft colors, and thoughtful typography to support a clean, welcoming aesthetic. Every layout decision was guided by the content and the emotional tone of the brand: reflective, inclusive, and empowering.
The site was built on WordPress, allowing for easy content updates and future flexibility. Care was taken to make the experience consistent across devices, ensuring a seamless user journey for both desktop and mobile visitors.
The Results
Launched in early 2025, the Paths to Becoming website now offers a cohesive digital platform that brings the project’s mission to life. While analytics access was not available at launch, early feedback from collaborators and users has been positive, with the site praised for its clarity, tone, and design harmony.
Launch Highlights
Custom site design based on concept and curated copy
Clean, mobile-friendly layout for easy reading and navigation
Visual tone aligned with mission of growth and personal reflection
Flexible backend ready for future additions and updates
